Sony Pictures and Marvel Studios jointly released the first full trailer for Spider-Man: Brand New Day this morning. The trailer reveals Tom Holland's brand-new Spider-Man suit — comic-faithful to Mark Bagley's 2007 Brand New Day costume — and confirms Charlie Cox's Daredevil as a major supporting presence across the film.
The trailer drop. The Brand New Day trailer released at 6:00 AM Eastern across Sony and Marvel's official channels, plus the YouTube premieres of major Marvel-news outlets including IGN and ComicBook.com. Within three hours the trailer had accumulated 19 million views; Sony's marketing team projects a 24-hour total in the 180-220 million range, which would make it Sony's biggest trailer launch since Spider-Man: No Way Home (2021).
The new suit. The most-discussed element of the trailer is Tom Holland's brand-new Spider-Man costume — a comic-faithful adaptation of Mark Bagley's 2008 Brand New Day comic-book costume. The new suit features traditional red-and-blue colors, classic spider-eye lens shapes (a departure from the more-rounded MCU Iron Spider lenses), and a substantially-redesigned chest emblem. Marvel costume designer Sammy Sheldon Differ has said in pre-release interviews that the suit was specifically designed to mark a creative "reset" for the character after the multiversal-trilogy events of No Way Home (2021).
Charlie Cox's Daredevil confirmed. The trailer features approximately fifteen seconds of Charlie Cox's Matt Murdock / Daredevil. Cox last appeared as the character in Daredevil: Born Again Season 1 (2025) and Echo (2024); his Brand New Day appearance was rumored throughout pre-production but never officially confirmed until this trailer. The footage shows Murdock as Peter Parker's legal counsel — likely tying to the post-credits scenes of Spider-Man: No Way Home, in which Peter sought legal advice after being exposed publicly. Charlie Cox's screen time in the film is reported to be approximately 11 minutes total, making this his most-substantial MCU theatrical-film appearance to date.
Sadie Sink's role identified. Sadie Sink — best known for Stranger Things (2016-) — was cast in a substantial role throughout pre-production but with her character identity kept secret. The trailer formally confirms her as Jean Grey/Marvel Girl in an early-X-Men-introduction capacity. The casting is widely cited as the MCU's first formal Phase 6 X-Men introduction; Sink's Jean Grey will reportedly continue across multiple subsequent X-Men franchise films (the planned X-Men reboot, currently in pre-production for 2027 release). Her Brand New Day appearance is approximately 8 minutes of screen time, primarily in a single extended sequence where Peter Parker and Jean cross paths during a New York University academic event.
Plot setup. The trailer establishes Peter Parker (Tom Holland) as effectively starting fresh — his identity public, his relationships with his Spider-Man cast members from previous films reset by the No Way Home spell. The trailer's primary antagonist appears to be Scorpion (Michael Mando, returning from a brief Spider-Man: Homecoming 2017 post-credits cameo as Mac Gargan), now equipped with a substantially-upgraded mechanical scorpion-tail exo-suit. A blink-and-miss shot at 1:42 also suggests Kingpin (Vincent D'Onofrio) appears as a secondary antagonist — Cox's Daredevil and Vincent D'Onofrio's Kingpin have both returned recently across Daredevil: Born Again.
Release window. Spider-Man: Brand New Day's theatrical release is confirmed for July 31, 2026 — a substantial summer-corridor date that Sony has consistently used for tentpole superhero releases. Pre-sales tracking from the National Research Group projects an opening weekend of $185-240M domestic, which would be the largest Spider-Man franchise opening since No Way Home (2021)'s $260M. The film will release in approximately 4,400 North American screens with IMAX presentation across 380 IMAX screens.
Director Destin Daniel Cretton. Brand New Day is directed by Destin Daniel Cretton — best known for Shang-Chi and the Legend of the Ten Rings (2021) and the 2024 Disney+ Shang-Chi follow-up. Cretton's commitment to depicting Asian-American culture authentically in his prior MCU work has been widely cited as a substantial creative anchor; his Brand New Day approach to Peter Parker is reportedly more character-driven than action-driven, with substantial scenes set in Queens neighborhood locations including the actual Forest Hills High School (Peter Parker's canonical alma mater).